I love this quote:

"Technology at The Masters:
Lasers, data centers, and predictive analytics on golf’s biggest stage" - Taylor Soper - GeekWire April 10 2015

The money quote:

Perhaps the most badass part of the website is IBM’s new “Track” feature, which utilizes lasers set up on each fairway and green at Augusta that track the position of a player’s ball. That data is funneled into an aerial map of each hole that lets viewers see how a given player navigated his way around the course.

Enough said.

Jay