From Forbes magazine...

IBM At The Masters: A Sponsorship Unlike Any Other
Darren Heitner - Forbes.com April 11, 2015

It is a sponsorship unlike any other.  IBM, a global sponsor of the 2014 Masters Tournament at the Augusta National Golf Club in Augusta, Georgia, provides not only a large amount of capital to help fund the grandiose event, but is also a key component to what makes the spectacle so spectacular.  From showering The Masters with support through its expansive cloud computing capacity to designing a fully functioning and aesthetically pleasing website to churning data and spitting out analysis that broadcasters can relay to at-home viewers, IBM is heavily involved in the product that everyone craves and consumes.  However, most fans of The Masters have little-to-no idea of IBM’s involvement.

Roam about the grounds of Augusta National Golf Club and find not one cell phone, iPad or camera (except for the days leading up to the main event wherein the practice rounds and Par 3 Tournament take place).   Why then is IBM, a technological juggernaut, so interested in obtaining sponsorship of the golf exposé that is truly unlike any other?

Mr. Heitner writes an interesting piece regarding technology in Augusta, but to me (perhaps because I'm a little too close to the trees to see the forest, so to speak) he overlooks the obvious tieback from all of IBMs technology to the very tangible efforts of our valuable volunteers whose data collection is such an important part of the project they are underwriting.
An interesting article, none the less...

Jay